Kamila Mariam Iftikhar

Qualifications

MSc (Physiology), MBA (Healthcare Management) , PhD.Scholar (Healthcare Management)

Research

 1.   International Journal of Social Science and Entrepreneurship (IJSSE)                            Vol. 3   , Issue 3 ISSN (Online):2790-7716, ISSN (Print): 2790-7724 July to September 2023451 Impact of Positive Stress on Job Performance with Reference To Public Sector of Pakistan: A Case Study of Healthcare Workers.                  Kamila Mariam Iftikhar Lecturer, Institute of Medical Technology, Dow University of Health Sciences kamilamariam.3743@duhs.edu.pk Faraz Ahmed WajidiAssociate Professor, Institute of Business and Health Sciences, DowUniversity of Health Sciencesfaraz.wajid@duhs.edu.pkFauzia ImtiazProfessor, Department of Biochemistry, Dow University of Health Sciencesf.imtiaz@duhs.edu.pkKiran NooruddinLecturer, Institute of Medical Technology, Dow University of Health SciencesKiran.nooruddin@duhs.edu.pkNimra MehmoodInstitute of Medical Technology, Dow University of Health Sciencesn2000mehmood@gmail.comAbstractThe concept of positive stress, commonly referred to as eustress, is a phenomenon where we interpret  a  situation  as  challenging  but  view  it  as  an  opportunity  to  perform  well.  This positive attitude helps us cope with the task at hand and achieve better outcomes. In contrast, if we perceive a stressful situation as a potential threat or danger, it leads to negative stress or anxiety, which can have detrimental effects. Positive stress or eustress has been found to have a  positive  impact  on  work  performance,  by  driving  motivation  and  enhancing  job satisfaction.  With  that  in  mind,  a  recent  study  aimed  to  investigate  the  effect  of  job-related positive  stress  on  the job  performance  of  healthcare  professionals.  The  research  focused  on examining  how  positive  stressors  in  the  workplace  can  influence  the  performance  of healthcare workers, and whether this effect could be sustained over time. The study's findings shed  light  on  the  importance  of  positive  stress  in  the  workplace  and its  contribution  to  the overall job performance of healthcare professionals.Keywords:Positive stress, Negative stress, Anxiety, Stress, Motivation.                                                                                                        

2. International Journal of Social Science and Entrepreneurship (IJSSE)                                       Vol 3   , Issue 4 ISSN (Online):2790-7716,ISSN (Print): 2790-7724 October to December 2023236                                                                             Technology Trends and Their Impact on the E-commerce Industry  Faraz Ahmed WajidiAssociate Professor, Institute of Business and Health SciencesDow University of Health Sciencesfaraz.wajidi@duhs.edu.pkEruj MajidiRehanLecturer, Institute of Health & Business Management, Jinnah Sindh Medical Universitywajidieruj@gmail.comMahwish Saeed Assistant Professor, Iqra Universitysaeed_mahwish@yahoo.comKamila Mariam Iftikhar Institute of Medical Technology, Dow University of Health Sciences Kamilamariam.3743@duhs.edu.pk Anosh Tahir Lecturer, Institute of Medical Technology,Dow University of Health SciencesAnosh.tahir@duhs.edu.pkAbstract:E-commerceallows people to buy and sell goods and services anytime and from anywhere they choose. Consumers are shifting from traditional retail toward online buying due to the reduced prices and faster response from online shopping firms/organizations. The study investigated the development  of  modern  technology  i.e. E-commerce which  has  changed  the  perceptions  and buying  behavior  of  customers.  Online  media  is  affected  by  the  enormous  amount  of  data  that technology  collects  from  consumer  interactions  with E-commerce platforms.  They  may  register their  preferences,  giving  them  the  power  to  manage  product  availability  and  validity  while quickening  the  sale-purchase  process.  How customers see online payments and purchases has significantly changed as a result of technology use in daily life. The study used the quantitative approach to determine how the latest technology trends have impacted the E-commerce industry. The research instrument was online surveys since they are quick and convenient in collecting the responses. The dignity of the respondents was respected and informed permission was obtained from   each   participant.   They   were   informed   that   participation   was   voluntary   and   that confidentiality would be maintained.  The chatbot, augmented reality, mobile shopping, online payments, and customer evaluations are the five factors under which the research examines the effects of technological advances. This study found a significant link between modern technology and purchases made through online stores. The findings also provide us with an understanding of  how  global  economies  work,  how  firms  operate,  and  how  customers  shop  around  the  globe. The supporting technologies of these trends e.g.  chatbots,  augmented  reality,  online  payments, user  reviews,  and  mobile  shopping  will  certainly  have  a  favorable  effect  on  the E-commerce industry.Keywords: E-commerce,  technology,  chatbot,  augmented  reality,  online  payment,  customer reviews, mobile shopping                                                                                                

3. Voyage Journal of Educational Studies (VJES)Vol. 4 Issue 1 ISSN (Online):2790-7171,ISSN (Print): 2790-7163                                                      January to March2024                                                                             General Well Being among Graduate and Undergraduate Students of Business Institute, Karachi: Retrospective Cross Sectional Study Maryam Moula Bakhsh Assistant Professor, Dow University of health Sciences Karachi maryam.bakhsh@duhs.edu.pk Dr.FarazAhmedWajidiAssociate Professor, Dow University of health Sciences, KarachiTasmia Abeer BillooMedical Director and Head Pharmacovigilance, Sind Medical stores (SMS), Karachi Kamila Mariam Iftikhar Lecturer, Dow University of health Sciences, KarachiDr.Fauzia ImtiazProfessor, Hamdard college of medicine and dentistry, KarachiAbstractWell-being is a significant aspect of students’ achievement (Kutsyuruba et al., 2015). Business students,  expected  to  be  more  independent  and  responsible  for  their  work,  require  drive, perseverance,  and  focus  to  successfully  complete  various  tasks (Seijts  et  al.,  2022).  The objective of this study was to evaluate the general well-being of graduate and undergraduate students at a Business Institute in Karachi, Pakistan. A cross sectional analytical study was conducted to assess the subjective well-being of students. The targeted population of this study comprised graduate and undergraduate students present at  the business institute’s health camp. The official register of participants from the registration desk was used as a sampling frame, and a random sampling technique was employed to selectasample.A self-administered structured questionnaire, including demographic variables and Six dimensions of general well-being (anxiety, depression, positive well-being, vitality, self-control, and general health), was used to collect data. Mean and SD were used for quantitative variables, while frequency and percentage were used for qualitative variables.  Pearson  correlation  was  used  to  assess  the relationship between gender, graduate and undergraduate status, different age groups, and the six  dimensions  of  general  well-being  schedule.  The significant findings of the study provide insight into initiating efforts to foster positive feelings of subjective well-being among students. Furthermore, training and awareness programs are needed to be launched in universities to help students cultivate more Positive feelings of subjective well-being. Key Words: General well-being, anxiety, depression, positive feelings, vitality, self-control.                                                                                                       

4. Voyage Journal of Educational Studies (VJES)Vol. 3 Issue 4 ISSN (Online):2790-7171, ISSN (Print): 2790-7163                                October to December  202373                                                                                           An Impact of Motivational Factors to Enhance Human Productivity: A Case study of Private Healthcare Institution of Karachi                    Kamila Mariam Iftikhar Lecturer, Institute of Medical Technology Dow University of Health Sciences kamilamariam.3743@duhs.edu.pk Faraz Ahmed Wajidi Associate Professor, Institute of Business and Health Sciences Dow University of Health Sciences faraz.wajid@duhs.edu.pkMuhammad Aijaz Haroon Ladhani Institute of Business and Health Sciences, Dow University of Health Sciences aijazladhani@gmail.comFauzia Imtiaz Professor, Department of Biochemistry Dow University of Health Sciences f.imtiaz@duhs.edu.pkAnosh Tahir Lecturer, Institute of Medical Technology Dow University of Health SciencesAnosh.tahir@duhs.edu.pkAbstract Worker motivation is a crucial factor for an organization's success, as it affects productivity and helps achieve its vision and objectives. Supervisors at specialized medical care institutions in  Karachi  face  a  challenge  in  achieving  ideal  motivation  for their  staff,  which  would significantly  improve  hierarchical  execution.  This  study  aims  to  understand  the  components that  impact  representative  motivation  and  how  it  influences  worker  performance  in  these institutions. The  research  used  an  expressive   exploration  approach,  with  workers  from  Karachi's specialized  medical  care  institutions  as  the  focus.  A  Non-likelihood  judgment  analysis  was used,  and  data  was  collected  through  Google  structures  and  analyzed  using  SPSS  software. Inferential measurements were used to assess the information.  Results  showed  that  worker motivation and the viability of data trade, as well as the nature of the workplace, had the most strong  connection  for  external  components,  while  representative motivation  and  occupation impact by partners had the least. The relationship between decency of treatment at work and worker motivation was the most strong, while the relationship between input on presentation and  strengthening  and  representative  independence  and  worker  motivation  was  the  most precarious. In conclusion, the study reveals significant strengths in the relationship between dependent  and  autonomous  components,  the  significant  impact  of  external  and  internal variables  on  worker  motivation,  and  a  basic  impact  of  worker  motivation  on  worker performance. Keywords: Worker Impetus, worker execution, External Components, Internal Components